Jargon-free Consulting
In the spirit of being jargon-free, let me start off be defining what I mean by consulting in general and web consultancy in particular. Consulting is a process for delivering focussed advice as opposed to opinion, suggestions or something that you happen to overhear at the pub.
The focus comes from understanding the needs of your business in organisation in the here and now as well as the wider context of your particular marketplace. The advice is usually the distillation of many years experience an appreciation of the best practices. It can also involve researching unfamiliar territory and reporting back.
Web consultancy in particular offers a rich scope for exploring new areas of opportunity that can offer tangible benefits to a business or organisation.